Business Psychology & Marketing UGD in Birmingham Southern College
The Business Psychology pathway is designed to provide an in-depth understanding of the dynamics which effect human experience and behaviour in the workplace, together with skills involved in the application of business psychology that can contribute to effective management practice.
A marketing orientation is now recognised as an essential pre-requisite for success as many organisations seek to develop a sustainable competitive advantage. The aim of the Marketing pathway is to prepare you for a career in marketing, equipping you with the practical skills required to make an immediate impact and the conceptual framework to make a long-term difference.